Client
Datamined
Services
Brand identity & website
Year
2023
Datamined’s mission is to empower businesses to unlock exceptional value from their data by providing the skills, expertise and inspiration they need to level up in data and analytics
Make Hay was tasked with bringing this vision to life, from brand identity to website design, social assets to academy programs, and beyond.
The logo combines a human brain with analytics. This mix of data and how people interpret that information is key to Datamined, and in turn, the brand.
Building on the logo treatment, the style of graphics is expanded with a recognisable and flexible visual language. Constantly throughout the brand identity, the combination of people and analytics is at the forefront.
One of the core strengths of the Datamined brand identity was it’s striking colour palette. Navy blue with vivid teal is used consistently throughout.
Icon treatment is simple but clear and easy to decipher. They are uniform in line weight, just like the logo.
Website
Make Hay worked with copywriters and web developers to build Datamined’s website. Working in tandem, the process was smooth, resulting in a standout web presence on time and budget.
The rollout of the Datamined brand was extensive. Further to the robust website, Make Hay created various presentations, academy documents, stationary and more. This ranged from digital to physical formats.
