Client
Eyckenhoeve
Services
Brand identity
Collaboration
Mike Ihnat
Established and respected equestrian brand Eyckenhoeve had been using an old logo for many years. The Belgian brand had outgrown it, and it did not represent their quality or their customers’ perception of Eyckenhoeve being the forerunner in the equestrian market.
The logo mark became a symbol of trust. An icon of the highest quality.
From that we built a visual language that could be flexible enough to use on a website, to a horse trailer.
Fonts, colours, patterns and layouts were established to make the brand recognisable, outside of the logo.
Within the brand identity, Make Hay were tasked with creating several social media templates and individual posts.
Below: a wrap for a horse trailer, which was fantastic to see in person!
Marketing pieces were designed to advertise auctions in a much more engaging way than their competitors. Eyckenhoeve wanted to portray their horses as only the very best; a masterpiece. A work of art.
