Client
Bare Necessities
Services
Brand identity & website
Collaboration
Mike Ihnat
For over 30 years, Bare Necessities have been working to break down the barriers against social nudity and make clothing-optional vacationing a viable and acceptable option for all.
As popularity grew, and the exotic locations flourished, the brand needed a refresh to bring it up to date. Leaning towards the high-end scale of comfortable travel, the brand needed to reflect this.
The emphasis shifted from just bare cruising to a premium travel companion that welcomes people’s clothing choices.
A whole new website was created to fully showcase the beautiful locations the cruises travel to. They were pushed front and centre. As you progress the customer is then reassured that this is a fully clothing-optional destination; a safe space full of like-minded people.
Simple, easy to use navigation with careful use of highlighting certain areas was now much easier for potential customers to find what they were looking for.
While on board, the brand refresh extended to printed materials such as helpful posters, signage and, most importantly, the ‘Welcome Aboard Pack’. This in-depth brochure detailed everything they needed to know about the itinerary, the ship, helpful tips and information on future cruises, as well as much more.
