Client
Cinépolis
Services
Social Media & Printed Collateral
Collaboration
Mike Ihnat
US movie theatre Cinépolis required marketing to move customers from regular cinema trips to an entirely different experience. Elevate the typical to exceptional.
Multiple touch points, from menus to social media campaigns, posters to reward schemes, needed to showcase what makes Cinépolis a superior night out.
The Cinépolis brand name is unique, and the ‘C’ is the brand icon that can stand alone. We use the ‘C’ as a holding device to carry all the ways we showcase Cinépolis’ brand value, while create stunning visuals in the process.
Through colour, shapes and patterns, we created eye-catching design building blocks that can be used as the basis for a wide range of creative executions.
Striking colour combinations and bold typography is the focal point of the design. Headlines are succinct, with emphasis on specific words to draw attention to the messaging.
We created a fun and unique iconography style that was flexible to be used anywhere. Consistent with the rest of the brand visuals, bold lines and gradients work together.
