Client
PLA
Services
Brand identity, social media, signage & website
Collaboration
Mike Ihnat
Located at the iconic Guitar Hotel in Florida, PLA boasts the best simulated sports suites, your favourite games on their many TVs and of course, amazing food and extensive craft beers.
To say the bar rocks would be a bit of understatement. This is no ordinary local. It’s loud, fun and full of personality. Make Hay, partnering with Mike Ihnat, were tasked with creating a logo and brand to match this crazy lifestyle.
As mad as it sounded, we had the idea of creating a logo based around the many faces who graced the bar, and the highs and lows of sports games.
So, as long as the letters remain, the logo can constantly change to suit every need and event.
Of course, being a sports bar, the brand needed to allow for major sports events, from the Super Bowl to the Ryder Cup.
The brand works within the four walls of the sports bar, to social media campaigns. Whatever the touch point, the visuals are always striking and impactful.
